Do You Believe That GM Should Change Its Brand Name To Something Else?
There have been quite a lot of companies that have changed their names subsequent to coming under attack and falling into economic failure. Some of the corporations that have done that consist of ValuJet or at the moment known as AirTran, Altria or as you may have some time ago known it, Philip Morris, and Xe, that was one time known as Blackwater. Even electronics manufacturer LG has altered its name from Lucky Goldstar to simply LG and claimed that it stood for Lifes Good and now its performing superbly with its sales of consumer electronics and appliances.
These companies have done well with the name change; it is as if they are shedding what they once were and becoming a another company with a polished, pure image.
Marketing professionals across the country agree that the rebranding of GM could be a good thing. If the goal is to try and put this company on a huge diet and just turn it into a smaller car manufacturing company, Im not positive thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing lecturer. The name isnt in good form, he stated, so they have not much to misplace.
The General Motors make has already grown to be a stained brand, with a reputation of constructing shabby quality cars and now with a gigantic insolvency filing under its belt, not to bring up what everyone thinks about the corporation taking all that national cash to keep from having to file for the vast bailoutwhich they filed in any case.
Of course, at present many GM officials are sticking to what they know and not wanting to re-brand the company. CEO Fritz Henderson said that re-branding wasnt really high on his list of things to do in the company. Which is maybe a good thing to do bearing in mind all the troubles he inherited, but couldnt rebranding be given to the marketing branch? After all, GM even now has one of those and it actually doesnt have the money to be throwing into high-cost television spots right now.
Little bits and pieces of GM have already started to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is at the present known as Promark Global Advisors.
However, with a business that is as well identified as GM might it work?
I dont think something wrong with trying to perhaps advertise the company another way than before, but an entire new brand could be tricky to pull off for the company. I believe that the best execution of rebranding could come from if it were to rebrand a number of its brands such as Chevy or Cadillac. - 23208
These companies have done well with the name change; it is as if they are shedding what they once were and becoming a another company with a polished, pure image.
Marketing professionals across the country agree that the rebranding of GM could be a good thing. If the goal is to try and put this company on a huge diet and just turn it into a smaller car manufacturing company, Im not positive thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing lecturer. The name isnt in good form, he stated, so they have not much to misplace.
The General Motors make has already grown to be a stained brand, with a reputation of constructing shabby quality cars and now with a gigantic insolvency filing under its belt, not to bring up what everyone thinks about the corporation taking all that national cash to keep from having to file for the vast bailoutwhich they filed in any case.
Of course, at present many GM officials are sticking to what they know and not wanting to re-brand the company. CEO Fritz Henderson said that re-branding wasnt really high on his list of things to do in the company. Which is maybe a good thing to do bearing in mind all the troubles he inherited, but couldnt rebranding be given to the marketing branch? After all, GM even now has one of those and it actually doesnt have the money to be throwing into high-cost television spots right now.
Little bits and pieces of GM have already started to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is at the present known as Promark Global Advisors.
However, with a business that is as well identified as GM might it work?
I dont think something wrong with trying to perhaps advertise the company another way than before, but an entire new brand could be tricky to pull off for the company. I believe that the best execution of rebranding could come from if it were to rebrand a number of its brands such as Chevy or Cadillac. - 23208
posted by X - Men @ 4:36 AM
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