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Saturday, September 12, 2009

Groundbreaking Planning Ruling Launches Joao Pessoa, Brazil onto World Stage

By Leslie Richards

After many years of negotiation the Federal Government, Ministrio Pblico Federal (MPF) has granted the state of Paraba permission for the construction of a conference centre in the state capital of Joao Pessoa. The centre will be constructed in Cabo Branco, a tranquil area with a splendid beach and great restaurants and bars. It is Joo Pessoa's number one residential district and an ideal investment location.

It was confirmed by Infrastructure Secretary, Francisco Sarmento, that the Government of Paraba has now fulfilled all necessary terms laid down by the MPF and works will start in September. The conference centre has an estimated budget of $50 million.

The conference centre sits within a large masterplanned area with proposals for at least six large resort hotel schemes. Investors have watched with interest as legal arguments have raged over the land for over 20 years.

The State and Federal authorities had, until now, been unable to reach agreement regarding the protection and replanting of native vegetation, safeguarding of the beaches and investment into regularizing the water supplies for the area. However, now agreement has been reached it is widely expected that planning permissions will be granted and development commenced rapidly.

This approval is expected to bring a boom in tourism to the area with the construction of many new hotels and resorts to accommodate the burgeoning number of visitors attending new cultural events and conferences. The knock-on effect will of course be a surge in real estate values, which is good news for the canny investors who already have Joao Pessoa on their radar.

Joo Pessoa is one of Brazils most exciting yet little-known cities. It is located on the Brazilian North East coast and is home to some of the most beautiful beaches in the region. Known as the gateway to Europe due to its position as the most easterly point of the Americas, it is popular as a holiday destination amongst Brazilians from the South who choose it for its charm and absence of towering high rises that dominate some of the more heavily developed North Eastern cities.

Joo Pessoa is renowned as Brazils safest city with great restaurants, lively bars and extensive shopping areas. It is also officially the world's second-greenest city, full of squares, gardens and areas of preserved natural forest.

Joao Pessoa has a lively cultural calendar and seems to play host to some high-profile event or other just about every weekend. From street races music festivals to art exhibitions and literary gatherings, there is always something special to see or do.

Paraba and Joo Pessoa in particular, is experiencing rapid growth within the domestic market due to its economic expansion and migration from the south, and international interest is growing apace. This area offers investors excellent year-round rental prospects due to its 12-month season, as well as a growing stream of international investors and domestic buyers should they wish to sell on their investments. The development of the Conference centre and the proposed hotels and resorts will only increase the investment potential of this great city. - 23208

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