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Wednesday, September 9, 2009

Why Investing Online Is For You

By Allison Henderson

You have some money to invest. But you don't want to spend a lot of time meeting with or selecting a stockbroker. Should you invest your money online? Is an online brokerage house the right choice for you?

Several online brokers dot the Internet today. They offer consumers the chance to quickly open accounts and begin investing their money in the stock market. Most charge low commissions. And most sites are easy to use.

The reason for this is simple: When you invest money online, you never really know with whom you're working. The person behind that other computer screen can be anyone. If that bothers you, it might be time to return to traditional investing.

You can ease any concerns you have with investing money online by doing some simple research. The best place to start is with the financial press. Financial print magazines and Web sites often contain rankings of the top online brokerage houses. Working with a top-ranked online broker can help ratchet up your comfort level.

Of course, this uncertainty doesn't bother the many consumers who have invested their money online. They're more interested in the ease and convenience of simply using their computers to invest their extra cash. They don't want to spend time meeting with a stockbroker.

If you're uncomfortable with online investing, though, there are steps you can take to ease your misgivings. First, research any online brokerage with which you're considering working. Read financial magazines or Web sites. Many of them rank the more popular brokerage houses. They'll tell you whether the online broker you're considering has a reputation for fair and ethical business practices.

Once you select a group of online brokerage houses that can be trusted, look into the commissions each one charges. You want to work with an online broker that doesn't charge exorbitant fees for transactions. Remember, these fees can significantly eat into your profits.

Make sure, too, to only invest your money online with a Web-based brokerage that you've heard of. You don't want to take a chance on investing with a company that may be inexperienced or teetering on going out of business. Instead, go with the established online brokerages, places such as Etrade and Scottrade.

Investing your money online is fast and easy. Online brokerages also tend to charge relatively inexpensive commissions. But that doesn't mean that online investing is for everyone. If you're simply not comfortable investing your money online, meet with a traditional stockbroker instead. - 23208

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