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Saturday, December 5, 2009

Use Twitter In Selling Real Estate

By Jerome Pennix

At every real estate conventions, boot camps, or seminars the topic of marketing comes up. Someone will mention Facebook (that's a whole different story) which is always closely followed by a comment about Twitter. So... let's evaluate is Twitter worth it? If it IS worth it, how can you best use it for great results? First, lets look at just what Twitter is and what it can do for your marketing efforts.

Twitter.com is a website where anyone can create a profile and become a "micro-blogger" Twitter is like a regular blog (aka web-log) in that it lets you say anything you desire to say to anyone and everyone who will see it - with one exception. Twitter only allows you to express yourself--0 characters at a time. So it's a little like using you cell phone to send the world a text message. When you find a profile of someone whose--0 character Twitter posts (called "tweets") you can "follow" them - whenever they post something new, it will appear on your Twitter home screen. If someone finds YOUR profile and follows YOU, then you will be notified that someone is "following" you. Now that you know the basics, let's talk about making this a useful and PROFITABLE tool for you.

Because the old adage "Out of sight, out of mind" is usually true, you'll need to stay active with your "tweeting" you should be posting at least once a day. Find something to say specific to real estate - something that other people will find useful. If you just start blasting info about properties you have for sale, it probably won't get you as far as you hope. After all - when was the last time you opened and read an email from someone trying to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN'T about real estate) then you'll have an opportunity to keep their attention. When you gain their trust, they'll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a great way to connect with people - just keep in mind that they're people and want to be treated like people. They aren't dollar signs. So connect! when someone follows you, send them a short personal message letting them know you appreciate it.

Remember that being upfront and transparent with people and giving thoughtful data is what Twitter is all about - the money will come if you treat people like people and post often so that your Twitter marketing is consistently on the radar! The more you do that, the larger your following will be - and the larger your following, the greater your chances of communicating with someone who needs to make a deal - which, of course, means a better chance for you to profit! - 23208

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